Tom maintains a popular blog that highlights restaurants in the Chicago area. Tom provides recommendations on the restaurants, posts photos, and gives descriptions of upcoming specials or events. He has a number of followers, and restaurants have begun to take notice. One popular restaurant chain is expanding and hopes that Tom could help it in promoting its new location. Not only does Tom have a lot of people following his blog posts, but the restaurant knows that Tom is highly trusted. What is the best way for the restaurant to make use of Tom's influence in its promotional strategy?

Send Tom a press release describing the new location.

Explanation:

Asking Tom to write about the new restaurant openning and the food they offer is really delicious. Talk about the dishes serving, cost, competitive advantage, location of the restaurant, offers, etc. All those things that a foodie person would like to know about. My personal recommendation is to invite him at dinner, offer him all the food that the restaurant provides so that he can easily write about the recipes, restaurant uniqueness acknowledgment, etc and click photos.

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