Business, 22.04.2020 03:38, jerry1496

Jami is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, which of the following offers a good indicator of advertising effectiveness:
A. new advertising concepts.
B. the cost of the media buy.
C. the daily and weekly sales volume.
D. planned store expansions in similar markets.
E. past economic conditions

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Jami is managing an extended advertising campaign for a local convenience store chain. The campaign...