Business
Business, 21.04.2020 18:20, jfrjtwrg

Which of the following statements is FALSE? Group of answer choices Personal selling occurs in both B2B and B2C markets. All are TRUE. Personal selling adds a "personal touch" to the promotion process. Personal selling is necessary when a "pull" strategy is used in the promotion process. Personal selling is classified as an "interactive and offline activity" in the Communication Channels Matrix by Grewel and Levy (2018).

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Answers: 3

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Which of the following statements is FALSE? Group of answer choices Personal selling occurs in both...

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