There are a variety of types of conflict that can occur among channel members. If a hardware store down the street from our ice cream shop starts selling the same brand of ice cream as we do, there is likely to be conflict. This is a good example of:
1. Vertical conflict
2. Producer vs. wholesaler conflict
3. Conflict caused by disintermediation unfair competition
4. Conflict caused by the hardware store adopting "scrambled merchandising" marketing.

conflict caused by the hardware store adopting "scrambled merchandising" marketing.

Explanation:

Scrambled merchandising occurs when a shop sells a good that is not the usual type of products it sells. A store owner may adopt scrambled merchandising to utilise unused space or to increase bottom line.

When a store owner sells many unrelated goods it gives the buyer the impression that the seller does not specialise in a particular type of product.

The conflict in this case arises through scrambled merchandising. A hardware store starts to sell ice cream like our own business.

eds? ederal government or feds

answer; risk transference;