Business, 21.04.2020 01:23, sanchezr7187
Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months of purchase, the phone started malfunctioning. Ruth was so upset that she posted a scathing review on a popular complaint website. Soon, other consumers also started sharing their poor experiences with the same brand. The news went viral on social media.
The given scenario is an example of .
A) consumer inertia
B) consumer cognitive dissonance
C) retaliatory revenge
D) negative public publicity
Answers: 1
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Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months...
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