Marketers and customers alike enjoy specialties because they cast doubt on the products offered by competitors. prevent price competition. allow customers to sample the product. create goodwill for the company. 2 points save answer

The correct answer in this case,would be the fourth option mentioned in the answer choices or create goodwill for the company.

Explanation:

A specialty offered by any business basically implies creating a high and positive value for the customers on the basis of the customer needs and convenience.A specialty based business focuses on selling specific products and services instead of wholesale or bulk/large quantity selling and hence,it emphasizes more on product or service specialization.Royalty based businesses provide better and more convenient shopping or buying experience for the customers including personalized shopping,better customer service,specialized focus on individual customers,consistent and timely post consumption or purchase follow up,obtaining a more detailed and specific product or service related information by the customers and so on.Therefore,royalty based business can generate positive goodwill and market reputation through providence of a much more specialized and focused customer oriented service.

The correct answer is step.