Clean Rinse Shampoo has been the leader of hair-cleaning products for about 40 years. However, this company relied too long on its competency without refining or upgrading its product. As a result, other shampoo companies that began to offer organic shampoo gained a competitive advantage over Clean Rinse.
This case is an example of:
A. resource flow.
B. dynamic capabilities.
C. core rigidity.
D. value chain.
Answers: 3
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Clean Rinse Shampoo has been the leader of hair-cleaning products for about 40 years. However, this...
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