Describe at least 3 nonprice competition strategies a company could use to convince customers that its product is better than other similar products. why would those strategies matter to customers?

Recently, algonquin books partnered with barnes & noble to offer a unique if you purchase one of 12 paperback books published by algonquin, you can choose one of 12 e-books for $3 (a much lower price than a regular e-book). the goal is to increase traffic in bookstores.

What was involved in the american express bluework program? select one: a. employees are provided with opportunities for flexible arrangements b. a system that tracks the hours each employee works in a given day c. employees can work on tasks they choose, as long as they are in the office d. employees who are wary of newer technologies e. employees are provided with better office facilities so they stay in the office longer?

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process. creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again. using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution. during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu. the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers. the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.