Cost-benefit analysis has the following characteristics:

a. Decisions are made at the margin.
b. Decisions are made using one's valuation system.
c. The value to be obtained is compared to the value to be given up.
d. All of the above are correct

Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they

The following information relates to wagner, inc.: advertising costs $ 18 comma 600 administrative salaries 17 comma 800 delivery vehicle depreciation 1 comma 500 factory repair and maintenance 600 indirect labor 10 comma 000 indirect materials 18 comma 000 manufacturing equipment depreciation 3 comma 000 office rent 58 comma 000 president's salary 1 comma 100 sales revenue 600 comma 000 sales salary 5 comma 200 how much were wagner's period costs

The following data pertains to activity and costs for two months: june july activity level in 10,000 12,000 direct materials $16,000 $ ? fixed factory rent 12,000 ? manufacturing overhead 10,000 ? total cost $38,000 $42,900 assuming that these activity levels are within the relevant range, the manufacturing overhead for july was: a) $10,000 b) $11,700 c) $19,000 d) $9,300