A major goal of integrated marketing communications is to: A improve the quality of customer service available for products in the market. B formulate a corporate strategy using marketing initiatives. C undertake cost-benefit analysis of the communications program. D send a consistent message to customers.

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whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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answer; foreign exchange transaction;

answerplace value;