Business, 16.04.2020 23:31, miagiancarlo

A. Describe the type of company and the product it would sell. TIP: This can be
the same or different from the company you described in Assignment 1R. (1-3
sentences. 1.0 points)
b. Describe at least two categories you could group the company's target
customers into, if the company were using channel management. (1-2 sentences.
1.0 points)
c. Describe at least two ways that the company might decide to treat those two
categories of customers differently, and explain why it might do that. (1-5
sentences. 4.0 points)
d. Would the type of channel management described in questions 2b and 2c
above be likely to lead to unfair treatment of some groups? Why or why not?
How could you make sure that didn't happen? (1-5 sentences. 4.0 points)

Answers: 3

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A. Describe the type of company and the product it would sell. TIP: This can be
the same or di...