Business, 16.04.2020 22:53, shahfaisal

When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10. The gross rating points for her firm's campaign were

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When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC...