Calculator Because fixed overhead is made up of many items a. it is not possible to calculate a fixed overhead volume variance. b. the fixed overhead volume variance will always be unfavorable. c. the fixed overhead spending variance is not meaningful. d. a line by line comparison of budgeted costs with actual costs provides more information. e. All of these choices are correct.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.