. Describe the differences in using insurance as a risk-handling technique as opposed to contractual transfer and limited liability as means of protecting an insured from risk. Also, please include the benefits of self-insurance, retention, deductibles and use of a captive as well. How does loss frequency and loss severity affect decisions?

How do patents and copyrights encourage innovation? they limit the number of inventions an individual may patent or copyright, so more people can invent things. they prevent inventors and other creative people from making huge profits, thus keeping prices low for consumers. they grant companies the right to copy the inventions and creative works of individuals at little or no cost. they give inventors and writers exclusive rights to make and sell their inventions and works, possibly making large profits?

You are the manager in charge of global operations at bankglobal – a large commercial bank that operates in a number of countries around the world. you must decide whether or not to launch a new advertising campaign in the u. s. market. your accounting department has provided the accompanying statement, which summarizes the financial impact of the advertising campaign on u. s. operations. in addition, you recently received a call from a colleague in charge of foreign operations, and she indicated that her unit would lose $8 million if the u. s. advertising campaign were launched. your goal is to maximize bankglobal’s value. should you launch the new campaign? explain. pre-advertising campaign post-advertising campaign total revenues $18,610,900 $31,980,200 variable cost tv airtime 5,750,350 8,610,400 ad development labor 1,960,580 3,102,450 total variable costs 7,710,930 11,712,850 direct fixed cost depreciation – computer equipment 1,500,000 1,500,000 total direct fixed cost 1,500,000 1,500,000 indirect fixed cost managerial salaries 8,458,100 8,458,100 office supplies 2,003,500 2,003,500 total indirect fixed cost $10,461,600 $10,461,600

What is the relationship among market segmentation, target markts, and consumer profiles?