Refer to Exhibit 26-3. If Firms J, K, and L were to merge, the four-firm concentration ratio would and the Herfindahl Index would .

a. rise to 59 percent; rise to 1,212
b. rise to 28 percent; rise to 10,000
c. rise to 50 percent; rise to 1,062
d. not be affected; not be affected
e. rise to 60 percent; fall to 986

Amarket that consists of all possible consumers regardless of their specific needs or wants is a

15. chef a insists that roux is the traditional thickener for bisque. chef b insists that it's rice. which chef is correct? a. neither chef is correct. b. both chefs are correct. c. chef b is correct. d. chef a is correct.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.