National Drilling Company ships its only pump to American Hydraulics Corporation, the manufacturer, for repair. National pays Overland Transport, Inc., $400 to haul the pump to American Hydraulics and to return it to National five days later when the repair is complete. National is forced to suspend operations without a pump, but National does NOT tell Overland. To avoid losing profits of $1,000 per day while the pump is out for repairs, National rents a replacement pump at a cost of $100 per day. The repairs are completed on time, but Overland does not return the pump on the day specified in the contract, and delays five more days before returning the pump. National files a suit against Overland, asking for compensatory, consequential, and punitive damages. National will most likely be awarded

Read the overview below and complete the activities that follow. apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps. concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them. match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap