Amazon, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are collected from the customer; other data are collected from the businesses where purchases are made.
Which of the following customer data are best collected by Amazon itself?

A. lifestyles
B. price demographics
C. media use
D. competitive products purchased

The correct answer is letter "E": brand.

Explanation:

By collecting purchase information directly from consumers, the most relevant data that could be gathered is related to the brand. Price, quality, customs, or promotions may determine why consumers prefer one brand over another. This information is helpful for retailers, such as Amazon, to build relationships with the companies whose products the clients would buy. The more the consumers buy those goods, the more products in stock the retailer should have.

answer; specific performance;