Because keeping cost low is critical to IKEA's value innovation, it switched from a(n)
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Because keeping cost low is critical to IKEA's value innovation, it switched from a(n)
A. international strategy to a global-standardization strategy.
B. international strategy to a multidomestic strategy.
C. transnational strategy to a global-standardization strategy.
D. transnational strategy to a multidomestic strategy.
Answers: 2
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