Which of the following is a similarity between trade sales promotion and consumer sales promotion? Both focus on providing incentives to consumers or wholesalers to make an immediate purchase. Both focus on providing push money and trade allowance to loyal consumers. Both aim to increase sales by using point-of-purchase display. Both aim to segment a market based on its characteristics.

A. j. was a newly hired attorney for idle time gaming, inc. even though he reported directly to the president of the company, a. j. noticed that the president always had time to converse with the director of sales, calling on him to get a pulse on legal/regulatory issues that, as the company attorney, a. j. could have probably handled. a. j. also noted that the hr manager’s administrative assistant was the go-to person for a number of things that would make life easier at work. a. j. was recognizing the culture at idle time gaming.