Global segmenting, targeting, and positioning are the key decisions for market success. These decisions are more complicated than domestic segmenting and positioning decisions because of cultural nuances, significant subcultures within countries, and
a. complications due to franchising issues.
b. the taxes imposed by some foreign countries on marketing activities.
c. differences in the way consumers see themselves and in the way they see products and services.
d. currency differences.
e. anti-discrimination regulations prohibiting segmentation and targeting in developing countries.

Alarge university wanted to study the relationship between completing an internship during college and students' future earning potential. prom the same graduating class, they selected a random sample of 80 students who completed an internship and 100 students who did not complete an internship and examined their salaries five years after graduation. they found that there was a statistically higher mean salary for the internship group than for the noninternship group. which of the following interpretations is the most appropriate? a. there could be a confounding variable, such as student major, that explains the difference in mean salary between the internship and no internship groups. b. we cannot infer anything from these data since the distribution of salaries is likely right skewed. c. you cannot draw any valid conclusions because the sample sizes are different. d. more students should complete internships because having an internship produces a higher salary.