A company can use to make online brand communities more effective can use all of the following except: A) set limits on length of responses B) keep the focus on the topic C) make it easy for users to express themselves D) launch contests Eset appointed times for topic discussion

A) set limits on length of responses

Explanation:

Online Brand Communities have in recent times being quite valuable to companies as a means of Marketing and Customer Feedback. They are essentially a group of brand followers who communicate online.

Effective Online Brand Communities can help a company improve on its service and as such increase their sales.

It is very important to keep such forums effective and setting limits on responses is not one of the ways one can do this.

Setting limits on responses has the effect of making members feel as though they cannot express themselves fully and should this happen there will be less people talking and less information flowing. It could even reduce the number of members in the community. It is very important that people are allowed to express their opinions fully on such forums as they will keep it running and keep the information flowing.

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