The president of a college justifies a proposed tuition increase to the students by describing how the projected revenue will not meet the costs associated with operating the college. The president is attempting to use to convince the students that the tuition increase is necessary.

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

In 1975, mcdonald’s introduced its egg mcmuffin breakfast sandwich, which remains popular and profitable today. this longevity illustrates the idea of:

Edna gomez is the founder of the restaurant chain good and green. she ensures that the products in her stores are ethically and responsibly sourced. most products are therefore 100 percent organic and all packaging is manufactured from recycled material. also, her company sources ingredients from farms within 100 miles from her locations. edna's belief is that her restaurants should be able to support the community at large. which of the following terms best describes edna gomez? a. headhunter b. category captain c. social entrepreneur d. trade creditor