Ible to
Daimler Mercedes-Benz
Daimler is one of the world's largest manufacturers
...
Ible to
Daimler Mercedes-Benz
Daimler is one of the world's largest manufacturers
of luxury cars. It aims to maximise value for
shareholders through a strategy of profitable growth
in both existing and new markets and by increasing
market share through product innovation.
We don't only want to get better. We want to
beat the competition - on a permanent basis,
stated Dr. Dieter Zetsche, chairman of the board of
management of Daimler AG.
s and
learer by
1), which
etween the
ives. Later
of these
[10 marks, 15 minutes)
Explain the benefits to Daimler of the company's
aims and objectives
Answers: 1
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