The Aros smart window air conditioner has gone through all of the first five stages of the product development process, and the marketing team has its marketing mix figured out for the product. They launch the product through the Quirky website to a broader market than the test group, in order to see if the positioning and messaging for the product hits the right mix for the market. What is the marketing team doing in this stage?
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The Aros smart window air conditioner has gone through all of the first five stages of the product d...
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