Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online Web sites, and social media. Both companies use a(n) channel to distribute their offerings. Group of answer choices behavioral layered indirect direct functional

direct

Explanation:

Direct channel of distribution can be defined as a channel of distribution in which the producers sell their products directly to the consumer without any form of middle men(wholesalers and retailers).

Small businesses and organizations benefit greatly from direct channel of distribution because it is more cheaper to use as most of these organizations may lack the money to hire individuals that will be in charge of marketing the products, shipping and delivery of the products to the consumers.

Direct channel of distribution also enables the organization to build a strong relationship with the customers by responding to product performance and different customer feedbacks. It also distinguishes the company from the competition.

The correct answer is direct.

Explanation:

A direct distribution channel means that there are no intermediaries in the buying and selling process that affect the final price of the product. This guarantees the buyer to ensure a more affordable price and a direct guarantee in the event of any problem with the condition or condition of the products purchased. In the case of the seller, there is full guarantee of the type of buyer and also the flow of resources that were assigned to other activities drops very dramatically. For example, the costs associated with transporting the merchandise are not included because the products are generally sold directly at the production site.

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