Is it surprising to you that a relatively small company like Sunny Delight could end up with so many different analytics tools? How might the fact that Sunny Delight has changed ownership multiple times have impacted the number and variety of BI tools being used? 2. What are some of the trade-offs of a move to an enterprise-level analytics solution for individual end users who might have grown accustomed to working with their own customized solutions for generating data? 3. According to a recent report by Gartner, most business users will have access to some sort of selfservice BI tool within the next few years; however, Gartner estimates that less than 10 percent of companies will have sufficient data governance practices in place to prevent data inconsistencies across the organization. Why do you think so many companies continue to invest in new analytics tools without implementing governance programs that ensure data consistency?