Cooperating with competitors: a. reduces competition in the market. b. results in the creation of several new formats, thus intensifying format wars. c. creates confusion among customers and often leads them to delay their purchases. d. curbs network effects by discouraging complementary products. e. helps lower the entry barriers of the industry, thus allowing new entrants to bring in their own formats.

Peppy knows a lot about marketing, but not much about the legal or financial aspects of starting a new business. he wants to consult with a lawyer and accountant, but his budget is tight with all of the expenses involved in getting peppy's pizzazzeria up and running. peppy should: trust his basic instincts and try to put it together without the advice of lawyers and accountants. delay talking with a lawyer and accountant until the business has established a positive cash flow for at least one year. immediately hire full-time lawyers and accountants for his staff. consult with a lawyer and accountant even though the budget is tight.