In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion for picking a good brand name?
a) the name was not distinctive nor memorable.
b) the name did not fit the company image.
c) the name had too many legal restrictions.
d) the name was too confusing with both capital and lowercase letters.
e) the name failed to suggest the product benefits.
Answers: 2
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In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales we...
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