Victoria Enterprises has $1.6 million of accounts receivable. The company's DSO is 40, its current assets are $2.5 million, and its current ratio is 1.5. The company plans to reduce its DSO to the industry average of 30 without causing a decline in sales. The freed-up cash will be used to reduce current liabilities. If the company succeeds, what will Victoria's new current ratio be?

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?