Which of the following is the best example of direct-response print advertising?
A. An advertorial
B. A mailing from a travel agency that asks you to explain why your spouse deserves a dream vacation
C. The opening Web page for ebates
D. A magazine ad that asks you to call a toll-free number for more information
E. An unsolicited e-mail that asks you to buy the services of a company that creates web pages

The correct answer is letter "D": A magazine ad that asks you to call a toll-free number for more information.

Explanation:

Print advertising refers to promotional publications spread to paper media such as newspapers, flyers or magazines. Some of them include a direct-response feature which is nothing more than incentivizing readers to contact the publishing store or company so the consumer can take advantage of certain benefits such as product discounts or simply to obtain more information about a good or service.

In such a way, a magazine ad asking readers to call a toll-free number for more information is an example of direct-response print advertising.

answer; comparing the additional benefits and costs;

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