Keurig created a new category of coffee/tea preparation by offering one-cup-at-a-time pod-style brewing with its "K-cups." Keurig's product is an example of a(n) innovation.

The correct word for the blank space is: transformational.

Explanation:

Transformational innovations look for providing a new product or service to the market or giving an existing product differently. The innovation aims to increase the satisfaction of consumers or to solve a problem that was not addressed properly before. Transformational innovations generate a differential advantage for businesses attracting more consumers, therefore, increasing revenue.

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