Instead of offering its products through "brick-and-mortar" companies, a book distributor decides to market directly to customers through the U. S. mail. This is an example of: Franchising Intensive distribution Indirect marketing Disintermediation Exclusive distribution

Disintermediation

Explanation:

Disintermediation is the process when an organization or seller reach to its customers directly and surpass and remove the channel members. For example, if you are making furniture, you can place your furniture at the furniture selling retailers to sell your products. You can have another option which is to remove this retailer (intermediary) and start selling to the customers directly, this process is termed as disintermediation. You can do it either by making an online store or you can advertise your products in some newspapers or magazines. You can also get help from digital marketing as well.

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