When Lana went to Bookdreams. com to look for books on health and wellness, she saw a personalized greeting and book recommendations. The greeting and books recommendations were based on her previous visits to the site. Which of the following best describes how Bookdreams. com knew that Lana has accessed their site?
A. Another retailer sold her private information to Bookdreams. com.
B. Bookdreams. com placed cookies on her computer to identify her.
C. Bookdreams. com used retail analytics to create a personalized offer.
D. The site used the 80-20 scheme to analyze her buying behavior.
E. The site used market basket analysis to predict her buying patterns.

Which of the following is an effective strategy when interest rates are falling? a. use long-term loans to take advantage of current low rates. b. use short-term loans to take advantage of lower rates when you refinance a loan. c. deposit to a short-term savings instrumentals to take advantage of higher interest rates when they mature. d. select short-term savings instruments to lock in earnings at a current high rates.

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

In a team environment, a coordinator is? a person with expert knowledge or skills in a particular area the team needs. a good listener who works to resolve social problems among teammates. a leader who team members focus on their tasks. a good networker who likes to explore new ideas and possiblities.