Robin must decide on her overall pricing approach. She is a premium provider of food, but operates in an extremely competitive environment, with many lower-priced alternatives. She knows it's important to establish a foothold in the market, then perhaps she can adjust pricing later to increase margins. Which approach should she choose?a. Prestige objective, skimming strategy, psychological tacticb. sales objectives, competitive strategy, and promotional tactic
Answers: 1
Business, 22.06.2019 15:30, gracerich
University hero is considering expanding operations beyond its healthy sandwiches. jim axelrod, vice president of marketing, would like to add a line of smoothies with a similar health emphasis. each smoothie would include two free health supplements such as vitamins, antioxidants, and protein. jim believes smoothie sales should fill the slow mid-afternoon period. adding the line of smoothies would require purchasing additional freezer space, machinery, and equipment. jim provides the following projections of net sales, net income, and average total assets in support of his proposal. sandwichesonly sandwiches and smoothies net sales $ 750,000 $ 1,350,000 net income 120,000 210,000 average total assets 350,000 750,000 return on assetschoose numerator Ă· choose denominator = return on assetsĂ· = return on assetsĂ· = profit marginĂ· = profit marginĂ· = asset turnoverĂ· = asset turnoverĂ· = times
Answers: 2
Business, 22.06.2019 18:00, Aethis
Biochemical corp. requires $600,000 in financing over the next three years. the firm can borrow the funds for three years at 10.80 percent interest per year. the ceo decides to do a forecast and predicts that if she utilizes short-term financing instead, she will pay 7.50 percent interest in the first year, 12.15 percent interest in the second year, and 8.25 percent interest in the third year. assume interest is paid in full at the end of each year. a)determine the total interest cost under each plan. a) long term fixed rate: b) short term fixed rate: b) which plan is less costly? a) long term fixed rate plan b) short term variable rate plan
Answers: 2
Robin must decide on her overall pricing approach. She is a premium provider of food, but operates i...
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