Amanda doesn't know how the CSR initiative should be
communicated. What do you advise?

Explanation:

CSR initiative has to be communicated to the employees. As the cafe has permanent workers and part timers. Communication gap may arise as part timers work only a few hours a week they might not be informed which decreases their opportunity of joining the other team members in CSR activity.

Communication can be through word of mouth which spreads over a time and people show interest. Posters can be done with employees performing their volunteer activities that is a better way of communication. Posters can be pasted in cafe walls so the customers will know.

One of the fastest mode of sharing communication is social media. The CSR activities done so far by the firm can be posted in social media and it reaches a wider group of audience.

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