Brand differences are worth promoting if they satisfy certain criteria. What are these criteria? Briefly describe each of them.

Brand differences are worth promoting if they satisfy following criteria.

*They should be meaningful for the customers. Customers should relate to them.

*Brand differences should be useful from the customer's point of view.

*They should be clearly different from the competitors.

*They should be easily communicable to the customers.

*They should be unique and exciting as well.

*They should be easily memorable too.