Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. Reginald plays the role of in the buying center. a) user b) influencer c) gatekeeper d) initiator e) buyer

Letter b is correct. Influencer.

Explanation:

An influencer in the shopping center features a role whose central activities are to deliver opinions that can influence other members in the shopping center in the final decision-making process.

In the case of Reginald, he is an influencer for taking care of the initial and main details of a purchase, such as the decision-making process of choosing the best supplier for the purchase and the bureaucratic process, and sending the purchase order.

The influencer decides whether to buy, what to buy, where to buy, etc.

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