You are a sales manager for a luxury automobile dealership where you have been employed since graduating from college. Your neighbor, who teaches a community college course on marketing, has asked you to make a presentation to his or her class as a guest speaker. After your lively presentation, you ask the students what they think is the main focus of personal selling. Which of the student answers below demonstrates an understanding of the goals of this promotional tool relative to others?
a. Building relationships with customers that encourage them to come back. b. Making a profit for the company. c. Providing entry-level jobs to college graduates who will move on to other marketing jobs. d. Being the face of the company's brand.

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