As Mallory was shopping for groceries, she discovered that the store was out of Canada Dry Ginger Ale. As a result, she simply chose the store's private-label ginger ale and continued shopping. What type of brand loyalty did Mallory exhibit?

BRAND PREFERENCE.

Explanation:

Brand preference simply means when customers prefer a particular company's product even when there are other good options or alternatives.

It is a situation where a customer even though, has to go through more efforts or pay more still sticks to a company's product. It reflects brand loyalty.

Companies take brand preference very serious because it reflects customers loyalty to their brand, a success of their marketing tactics and strength of their brands. It also gives them a level of assurance when other competitors cuts price of their products or produce product that compete with theirs.

Therefore, the type of brand loyalty Mallory exhibits is BRAND PREFERENCE.

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