The sale of turkeys in the United States is highest in mid- to late November, as people buy turkeys to serve at Thanksgiving. Grocery stores who specifically advertise turkeys at this time of year are segmenting on the basis of .

Occasion

Explanation:

Segmenting: It is a marketing technique of dividing the marketplace into different segment to implement any marketing plan or introducing new product. These segments should be defined, accessible, actionable and profitable.

There are four type of market segmentation:

Occasion segmentation is one of the way of behavioral segmentation as few market are segmented on the basis of specific occasion and product need to be introduced as per the need of the occassion as it uses customer buying behavior on the particular occasion. Similarly, in the case given the sale of turkey in US increases on the eve of Thanksgiving.

answer: a. the kind of population living in your neighbourhood.

the census explorer data tool by the us census bureau allows the user to zoom in on any neighbourhood within the united states and find the kind of people residing in that by race and age.  

the tool needs to needs to be used twice – once in order to find what type of people reside in a neighbourhood, and then to see the age groups of the people in the same neighbourhood.

answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;