10. segmentation differentiates among heavy users, medium users, light users, and nonusers of a specific product, service, or brand. Brand loyalty. Benefit. Rate of usage. Socio-cultural. Brand awareness.

Rate of usage segmentation differentiates among heavy users, medium users, light users, and nonusers.

Explanation:

Rate of usage segmentation helps to divide the consumers based on the usage rate of the products. The consumption level of the consumers differs from one another.

Groups can be divided as heavy users, medium users, light users, and nonusers. By dividing them into groups the organizations are able to concentrate on heavy users rather than light users.

This is to maximize their profits the usage pattern of the consumers are also studied. Based on the usage pattern the companies change their products to be more user friendly.

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