Business, 31.03.2020 02:04, mathiscool7
The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month. a. Indicate the type of data the director might want to collect. b. Develop a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey. a. Choose the correct answer below. A. The director of market research could collect data about things like how much time they believe working women spend shopping and the type of places they like to shop. B. The director of market research could collect data about things like the amount of free time they have, the amount of money they make, and the amount of time spent shopping. C. The director of market research could collect data about things like how much they enjoy shopping, whether they shop online or not, and their age. D. The director of market research could collect data about things like what they like to shop for, who they like to shop for, and the type of car they own.
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