Business, 30.03.2020 21:44, dennismathews01

BruceCo sells medical devices used in surgical operations. It requires a great deal of training to be able to use these medical devices properly and there is a potential liability to BruceCo if they are used improperly. Because each product has to be numbered and monitored for quality and sanitation, the products must be handled carefully and are expensive. Which of these market coverage strategies would be best for BruceCo?
Select one:
a. Intensive distribution
b. Excessive distribution
c. Selective distribution
d. Invasive distribution
e. Exclusive distribution

Answers: 3

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BruceCo sells medical devices used in surgical operations. It requires a great deal of training to b...