Business
Business, 30.03.2020 17:27, dhgdzfbzdf6765

(Forecast accuracy across horizons) You are a consultant to MedTrax, a large pharmaceutical company, which released a new ulcer drug .3 months ago and is concerned about recovering research and development costs. Accordingly, MedTrax has approached yon for drug sales projections at 1- through 12-monthahead horizons, which it will use to guide potential sales force realignments. In briefing vou, MedTrax indicated that it expects your long-hori/on forecasts (e. g., 12-month-ahead) to be just as accurate as vour short-horizon forecasts (e. g., 1-month-ahead). Explain to MedTrax why that is not likely to be the case, even if you do the best forecasting job possible.

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(Forecast accuracy across horizons) You are a consultant to MedTrax, a large pharmaceutical company,...

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