Business, 30.03.2020 17:18, dannyboy938

Color Cosmetics, whose target market comprises only female customers, has now introduced a new range of products for the male population. It came up with new strategies and advertisements to reach the new target market. It did so to maintain a competitive advantage in the industry. Which strategy did the company apply to compete more effectively?

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Color Cosmetics, whose target market comprises only female customers, has now introduced a new range...