Business
Business, 30.03.2020 16:32, Tyrant4life

The author argues that Coca-Cola and General Motors sponsor sports for reasons that go beyond the desire to boost short-term sales. He says they are interested in using sports to deliver cultural messages.
What are these messages, and why are they interested in delivering them?

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The author argues that Coca-Cola and General Motors sponsor sports for reasons that go beyond the de...

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