In the Hilton example, the population for the study is .
A) travelers requiring overnight lodging
B) guests at Hilton-brand hotels
C) Hilton Honors club members
D) the top 10% of Hilton Honors club members
E) the 90% of Hilton Honors club members who are not brand loyal

The correct answer is C. Hilton Honors club members.

Explanation:

The Hilton hotel's honorary members are made up of guests who have used the hotel's facilities for many days of the year, and who are recognized in the rewards program as loyal to the brand. A series of benefits are directly assigned for belonging to this select group, such as discounts on the lodging service, the possibility of enjoying all the facilities of the hotel in any city in the world, among others.