In the study of bystanders and thieves presented in the text, participants are invited to a store where they see someone steal the purse of another customer. The accosted shopper and the thief are really acting their parts to set the stage for the experiment. Participants view the robbery alone or with another participant. The study sought to determine whether participants were more likely to report a robbery when they observe it alone or in the company of another person. In the bystanders and thieves study, what is the independent variable?
A. The store environment
B. Exposure to a robbery
C. State of being alone or with another person
D. Act of reporting the robbery or not
E. Reaction of the accosted shopper following the robbery

Read the overview below and complete the activities that follow. apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps. concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them. match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap