Rank the importance and the features associated with each of the following elements of Under Armour's marketing strategy. How were these marketing communications elements linked together? Grassroots Viral edgy emails Magazine ads TV commercials Celebrity endorser Using the techniques described in Chapter 8 on logo design, does the Under Armour logo follow the natural, elaborate, and/or symmetrically balanced dimensions? Explain. How does consumer self-concept impact Under Armour's marketing strategy? What considerations do the actual versus ideal self affect ways in which Under Armour communicates to its target markets? How important was the Super Bowl commercial in drawing attention, building awareness and creating excitement toward the Under Armour brand? What type(s) of learning was involved?

Management discovers that a supervisor at one of its restaurant locations removes excess cash and resets sales totals throughout the day on the point-of-sale (pos) system. at closing, the supervisor deposits cash equal to the recorded sales on the pos system and keeps the rest. the supervisor forwards the close-of-day pos reports from the pos system along with a copy of the bank deposit slip to the company’s revenue accounting department. the revenue accounting department records the sales and the cash for the location in the general ledger and verifies the deposit slip to the bank statement. any differences between sales and deposits are recorded in an over/short account and, if necessary, followed up with the location supervisor. the customer food order checks are serially numbered, and it is the supervisor’s responsibility to see that they are accounted for at the end of each day. customerchecks and the transaction journal tapes from the pos system are kept by the supervisor for 1 week at the location and then destroyed. what control allowed the fraud to occur?

Which value describes the desire to be one’s own boss? a. autonomy b. status c. security d. entrepreneurship

What would not cause duff beer’s production possibilities curve to expand in the short run? a. improved manufacturing technology b. additional resources c. increased demand