Business, 26.03.2020 17:45, niescarlosj

Firms use a differentiated targeting strategy because it is better than focusing on individual or small groups of potential customers. most market segments are too small to be profitable. it is easier than mass marketing. banks are more willing to extend credit to companies with this strategic approach. it helps obtain a bigger share of the market.

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Firms use a differentiated targeting strategy because it is better than focusing on individual or sm...